Time to Change Course
(and to launch a new and unique real estate search program)
This is the title of the October issue of the Realtor Magazine published by the National Association of Realtors. It was to provide a preview of one of the main topics for those of us committed to stay the course after five years into this tough housing market. We are reminded in the article that some of the world's best innovations, and successful corporate startups were launched during tough economic times.
Although I did not attend, the annual conference for the National assn. of Realtors was in Anaheim, Calif., home of Disneyland. The keynote speaker was Michael Eisner, former CEO of Walt Disney Corp. He spoke on leadership lessons and how to survive in difficult times.
Another keynote speaker was Bill Taylor, the co-founder of award-winning business magazine
Fast Company. In his new book
Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself, he showcases lessons from 70 leaders who implemented radical changes. Umpqua Bank, one of our Oregon-based banks, was also featured with their boost in customer base after offering a coffee-house experience at all of its 184 branches, with tellers receiving barista training!
More than 350 companies from around the world set up shop at the expo in Anaheim, displaying some of the best business-enhancing technology tools, and innovative products. I didn't need to be there to browse through the list and check the best ones out online. The category of technology and MLS solutions was the largest and I am researching this area. I am lucky that Coldwell Banker, my real estate company of choice, has cutting edge technology tools and resources already developed that I can integrate into my own web marketing. The bottom line for me is to provide the best service for my clients.
New Real Estate Search Program Launch
I am about to launch a new search program that is innovative and new, that no one else is offering locally. Like many other real estate search programs, it has the basic saved searches, bookmarked properties, setting of preferences, and accessing Home Value Reports. The unique aspects of this program go beyond any other out there: it is a geo-spatial search platform that delivers a totally new way to search for real estate online.
Every aspect of the search process is conducted on a map, creating a fluid and entertaining user experience.
Through the innovative Lifestyle Search System, users can visually see the relational perspective between all things important in their real estate decision making process. Looking for a home within a quarter mile of a high school, a half mile of a coffee shop, and 2 miles from a grocery store? This program can find you those homes.
Their platform is built on deep levels of data, including for-sale homes, historic ‘sold’ data, 60+ million not-for-sale houses, 130,000+ schools and universities, 12+ million businesses, demographics and statistical data, and much more. If you would like to try this out, please complete this online form below and I will notify you when it is available on my website.- David Brown, licensed Oregon real estate broker (503) 302-2333.